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Business Research Guide


This guide is designed to assist students enrolled in Business courses with locating Library resources for their research assignments. The guide is organized into steps that cover the basic research process: identifying a topic, locating relevant sources, and citing sources used to write the paper. For general research assistance other than Business, view the links listed under Research Tools.

Subject keyword search terms related to Business include:

Small Business Industry • Market Reports•  Target Market • Business Plan • Consumer Demographics • Branding • Qualitative Research • Quantitative Research • Revenue • Venture Capital • Working Capital • Trademark • Share Capital • Entrepreneur • Fixed Costs • Enterprise • Market Segmentation • Opportunity Cost • Patent • Demand